Creating a Unique and Unified Culture

Distinctive Opportunity

PepsiAmericas, a leading supplier of Pepsi Co. beverage and food brands, acquired a large number of bottling distributors in 2004, each with its own distinct culture. PepsiAmericas recognized the need to establish a universal culture brand, searching for a way to simplify its employee survey process, (using over 20 different versions of employee surveys at the time) and implement a survey model/system with the capacity to identify and assimilate an integrated culture.

Creative Talent Strategy

Leveraging over 20 years of employee survey experience, Creative Metrics collaborated with PepsiAmericas to design, implement and manage a comprehensive employee survey spanning the organization. PepsiAmericas linked this feedback system to its Annual Operating Plan, making employee survey participation a strategic priority.

The survey process was designed with speed, flexibility and functionality at its core. Depending on the section of the workforce, employees complete a PepsiAmericas specific survey online through a secure survey environment, or by hand through a confidential paper survey. Creative Metrics’ sophisticated print-on-demand solution makes it possible to conduct paper surveys in days not months, while an on-line translation management tool converts surveys into any one of the 17 languages spoken by PepsiAmericas’ 15,000 employees.

PepsiAmericas has the ability to track its employee survey process from a single location. Using Creative Metrics’ streamline reporting tool, leaders can create unlimited ad-hoc reports and analyze levels of trust and capacity throughout the organization as a whole, or broken down by specific business units, department and/or teams.

“It was imperative that you (Creative Metrics) help us improve our survey success and help us seamlessly transition from our previous vendor. I am thrilled to say you succeeded. In fact, you excelled in many important ways,” said Eric Tolman, Pepsi Americas’ VP of Org. Capability.

With the help of Creative Metrics, PepsiAmericas has established a unique engagement process with an identity all of its own, “i Pepsi”. “i Pepsi” assists the corporation in creating a highly operational and unified culture that embodies dedication and trust.

Dynamic Business Result

By adapting Creative Metrics’ survey process, PepsiAmericas cut two months off of their employee survey development process, saving 30% in overall costs.

Today, “i Pepsi”, in partnership with Creative Metrics, remains a catalyst for building trust, capacity and strategic direction at PepsiAmericas. The company is seeing truly remarkable results. Its revenues increased by over $480 million from 2004 to 2006 and its stock price rose by more than 60% from 2002 to 2007, over double the S & P Index.